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Too soon to think about holiday? Absolutely not.

Now’s the time to begin gathering ideas and aligning your resources and technology investments to make Holiday 2017 your best holiday season ever!

This virtual event will kick off with a Shopping Trend Briefing highlighting insights from the holiday 2016 shopping season and identifying key digital trends that will be important to consider as immediate investments for a successful Q4 2017.

The trend briefing will be delivered by Rick Kenney, Commerce Cloud Senior Director Industry Strategy & Insights. Jason Pawloski, Senior Director DTC Technology, Wolverine Worldwide will also keynote the event and share Wolverine’s approach to holiday and roadmap planning.

Following the keynote session, participants will attend one of three virtual breakout sessions on the following topics: Innovations, Operations or Unified Commerce. Please pre-register below for the breakout session of your choice.

Wednesday, April 12, 2017 08:00:00 AM PDT - 10:30:00 AM PDT

11:00am - 11:30am - Keynote Session
11:30am - 12:30pm - Breakout Sessions

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Virtual Breakout Sessions:


Take a look back at innovative examples and unique site experiences from Holiday 2016. Plus, learn actionable use cases for using AI and Einstein Commerce Insights to drive your holiday merchandising strategy.

LiveArea, the PFS agency, will walk through the approach and multi-channel strategy taken to deliver the most successful holiday performance to date for Anastasia Beverly Hills. Hear how migration to the Salesforce Commerce Cloud platform gave Anastasia Beverly Hills the confidence it needed to launch an aggressive discount strategy, achieving remarkable holiday results that contributed to their most successful year ever.

SPEAKERS: Courtney Hedges - Director of Digital Strategy at LiveArea and Tom Colley, Director of Digital & Ecommerce at Anastasia Beverly Hills will be available for Q&A.


Learn best practices and new ideas for overcoming operational challenges and evolving customer service practices around reducing returns, increasing repeat business and driving customer satisfaction. Take a look at LINK technology partners that enable new and innovative approaches to servicing the customer.

LINK Partner, OrderGroove will show you how they helped LUSH Cosmetics utilize holiday best practices to create new relationship onramps and further monetize existing customer relationships. Learn how to leverage best-in-class subscription technology to convert peak holiday traffic into ongoing customer relationships which will result in recurring transactions, deeper customer insights and greater loyalty.

SPEAKERS: Jordan Yates - Vice President of Brand Strategy at OrderGroove

Unified Commerce

Keep pace with rapidly evolving consumer expectations by discovering ways to enhance the customer experience across touchpoints with clienteling, social messaging apps, store best practices and unified commerce technologies.

Deloitte will share research findings from Holiday 2016 and how business leaders are grappling with unprecedented change in the Digital Age. Strategies for achieving sustainable transformation in today’s retail environment will also be presented.

SPEAKER: Kevin Hogan, Managing Director at Deloitte Digital

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