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How ‘Small Business Saturday’ Helped Main Street Take Back the Holidays
Tuesday, August 9, 2016 11:00:00 AM PDT - 11:45:00 AM PDT
Coming out of the recession in 2010, American Express created Small Business Saturday to help small business owners with their most pressing need - getting more customers.  Now small, independent businesses have their own day on the holiday shopping calendar right between Black Friday and Cyber Monday. In just over six years, Small Business Saturday has helped breathe new life into Main Street. This session will explore how the day was created and show you how to activate your community to help small businesses in your neighborhood reclaim their share of the holiday season.  Learn more about Small Business Saturday and the Shop Small Movement at ShopSmall.com.

About American Express OPEN:
American Express OPEN is a leading payment card issuer for small businesses in the United States and supports business owners and entrepreneurs with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. American Express OPEN is dedicated to helping small business do more business.


Nicole Leinbach Reyhle
Nicole Leinbach Reyhle is the founder and publisher of Retail Minded, a publication committed to supporting independent retailers through news, education and support, as well as the cofounder of the Independent Retailer Conference. 

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